![]() The DAU metric is categorized as a consumer metric used to track user engagement, which is why media companies (and the market) pay such close attention to the metric. Metrics such as DAU measure the engagement level of customers with a specific product, such as a website, mobile application, or online platform. The term “unique” means that users that engaged with an app over ten times in one day are only counted as a single active user. downloaded and accessed the app), where the user actively participated/used the website or app. Unique users are defined as a visitor to a website or users of an app (i.e. captures the total number of unique users that opened a site or app in the past 24 hours. How to Calculate Daily Active Users (DAU)?ĭAU captures the total number of unique users on a website or mobile application on a specific date.ĭAU, short for “daily active users”, counts the number of unique users that were active on an app or site on a given day, i.e. ![]() ![]() The Daily Active Users (DAU) metric measures user engagement by counting the unique users or visitors that interacted with an app or site on a particular date.
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